Asia Pacific Destinations Reimagine the Childhood Guest Experience

Hong Kong, July 5, 2016 –The Ritz-Carlton Hotels of Asia Pacific have rolled out an inspiring new campside adventure, as part of an enhanced Ritz Kids program.

Ritz Kids is the first globally consistent, immersive programming from a hotel company to build on the adventures of travel for children. Designed to draw on a child’s passion for the curious, the program has a tailored approach to creating memories for children visiting a resort, city or urban property. The robustly layered activities foster learning centered around four key pillars – water, land, environmental responsibility and culture.

The Ritz Kids journey has been deeply enriched with new experiences launched this summer; the introduction of a new in-room campside adventure, specially-created amenities and fun, local activities.

Children will discover their new home is more than a guest room with personalized kids welcome and turndown amenities. The room has become an in-room camp-side adventure complete with a tent, compass, lantern, flashlight, drinking bottle and cuddly lion. The new Star Gaze experience allows younger guests to look up at an amazing starry night view above their tents, as if they were outside, while enjoying a night time treat of milk and cookies.

From check-in, Ritz Kids discover a newly-designed child-sized counter, a permanent feature in the hotel. Here, ladies and gentlemen of The Ritz-Carlton check-in each child and present them with the Ritz Kids amenity kit, introducing the lion backpack and a new access-all-restaurants bracelet pass for complimentary ice cream anywhere in the hotel. A ‘passport’ book featuring a world of fun, privileges and games accompanies a map to explore the local hotel environment, earning stamps for gifts upon check out.

Bath time for Ritz Kids is set to make a splash with newly-created cartoon characters and toys adorning the bathtub alongside the child-sized amenities. They also receive child-sized bathrobes, slippers and safari-themed pajamas. Children under four are also given a rubber duck, mini totes and mini door hangars.

No Ritz Kids experience would be complete without a goodnight story to tell. Parents will be able to access a newly launched series of audiobooks from a smartphone via a special turndown card with a QR code. A perfect end to a campside adventure after a long day of exploration.

Each Ritz-Carlton across Asia Pacific has expertly curated educational activities aligned with at least one of the four Ritz Kids pillars. These include activities designed to nurture curiosity, bring to life local culture, nature and crafts such as flower arranging, Chinese knot making, and clay sculpture classes as well as culinary and photography classes in some destinations.

Ritz Kids has reimagined the guest experience through the eyes of a child between four and twelve. It builds on the adventure they experience through travel and creates a journey of memories they will treasure for a lifetime.