The Ritz-Carlton, Abama Debuts Iconic Brand Name

LONDON – 5th June, 2014 – The Ritz-Carlton flag has officially been raised today in Tenerife, Spain, marking the re-naming of one of the island’s unforgettable luxury resorts. Abama Golf & Spa Resort has been managed by The Ritz-Carlton Hotel Company since 2007 and has been officially re-named The Ritz-Carlton, Abama. As The Ritz-Carlton continues to forge ahead with significant global growth and awareness of the iconic luxury brand, the renaming of the luxury resort is very timely. 

“This resort embodies our company culture, commitment to our guests and focus on service excellence. The current ladies and gentlemen at the resort will continue to provide our guests with the personalized and anticipatory service for which we are known”, said Bob Kharazmi, Global Officer, Worldwide Operations, The Ritz-Carlton. “We are proud that this beautiful resort will now be clearly recognized as part of our branded portfolio and that our guests will soon be able to enjoy additional signature services of The Ritz-Carlton at this property.” 

The resort will undergo a renovation of guest rooms and suites, and later this year, of the signature Ritz-Carlton Club services. The Ritz-Carlton Club offers guests an exclusive secluded haven within the resort and will be located on the 10th floor. The personal service provided by The Club’s Concierge team will deliver a curated guest experience to ensure an unforgettable stay in Tenerife. The spacious Club Lounge will have panoramic views over the golf course and iconic Teide Mountain and an outdoor terrace to enjoy the Canary Islands’ year round temperate climate.

In addition, the brand’s unique, fun and experiential children’s program ‘Ritz Kids’ is launching at the family-friendly resort. The Ritz Kids signature program will go live this summer at The Ritz-Carlton, Abama. The menu of activities was developed with Jean-Michel Cousteau’s Ocean Futures Society to provide interactive learning experiences based on four pillars of Land, Water, Culture and Environment. Activities are now available at the resort on a daily basis for children between the ages of 4 and 12 years old. 

The team at The Ritz-Carlton, Abama will continue in their efforts to contribute to the local community through the ‘Succeed Through Service’ initiative as part of The Ritz-Carlton Community Footprints, environmental and social responsibility platform. In a partnership with a local school, the ladies and gentlemen of the hotel are involved in this skills based mentoring program to engage and inspire young students. 

The destination resort is located on the Guía de Isora coast of Tenerife, the island of “Eternal Spring” set in an exuberant natural paradise with views over the Atlantic Ocean. The Ritz-Carlton, Abama is a fascinating destination for both couples and families, with Michelin starred dining experiences, golf and tennis available onsite and close to whale watching in the Atlantic and star gazing at the nearby Teide National Park.

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