True Craftmenship Continues to Create Indelible Memories

The Ritz-Carlton adds to the ‘Art of The Craft’ video collection 

CHEVY CHASE, Md. – December 11, 2012 – The Ritz-Carlton Hotel Company, L.L.C has added two stunning videos to ‘The Art of The Craft’collection. Launched in September of 2012, the series gives a glimpse of what goes into the legendary service of The Ritz-Carlton.

“The Art of The Craft films offer us the opportunity to give a glimpse of life behind the scenes at a Ritz-Carlton hotel, while connecting with consumers in the place they most like to absorb information today; the digital space” stated Herve Humler, President and Chief Operations Officer, The Ritz-Carlton Hotel Company. “They are beautifully made and place our own, very real ladies and gentlemen in the spotlight.”

In the two new films, we are introduced to a florist from the Hotel Arts in Barcelona, a Ritz-Carlton hotel. She is inspired by her guests and her love of simplicity. She creates dramatic floral arrangements with bold colors and shapes, as would a a choreographer with a series of performances. Through her craft she is able to share her passion for art and flowers, stimulating each guest’s senses and creating indelible memories in the minds of those who appreciate them. In Washington D.C. we meet a steward who plays a pivotal role in all major events at this iconic property. No matter how complex the function may be, he ensures flawless execution, as if rehearsed for months. His attention to detail and willingness to go above and beyond is driven by the simple desire to see a guest smile. These craftsmen share details of the role they play within The Ritz-Carlton and the opportunity they have to make differences to a guest experience, beyond their expectations.

Direct links to the two new films:
Florist in Barcelona:
Steward in Washington DC:

The whole series:

For access to photography supporting this release, contact

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