A tailor-made concierge concept, to showcase the ultimate sense of place

CHEVY CHASE, MD – June 2, 2016 – The Ritz-Carlton, Herzliya, has unveiled a new bespoke concierge service, which gives guests the opportunity to experience Israel like never before. Utilizing true insider knowledge, the service unearths hidden gems rarely available to travelers, giving them the opportunity to collect new unique stories and memories, which they would be unlikely to discover for themselves.

Guests have five concepts to choose from: Culinary & Wine; Fashion, Design & the Arts; Hi-tech & Science; Lifestyle & Nightlife or Voluntary & Education. Once one, or a combination of options, has been selected, a fully personalised itinerary is created, encompassing particular areas of interest, original content and extraordinary local destinations, giving unparalleled access to unseen Israel.

Culinary and Wine: From private cookery lessons with Kobi Ohayon of the renowned Herbert Samuel restaurant, to exploring South Tel Aviv’s food market with a local blogger, guests have the opportunity to understand the vibrant Israeli culinary scene and to experience the blended tastes from different cultures. Boutique wineries and seldom-visited vineyards in the hills of the Golan can take the experience into the countryside, enhancing culinary memories with images of the unique landscape.

Fashion, Design & The Arts: With more museums per capita than anywhere else in the World, guests can choose from after-hours private tours of renowned institutions such as the Holon Design Museum or to visit the working studios of Tel Aviv’s up-and-coming artists. Also home to the World’s largest diamond exchange, the city is rich with jewellers, many unknown outside the region, so if jewellery is a passion, this can offer an unsurpassed insight into this otherwise secretive industry.

High-tech & Science: At only 67 years old, Israel is known as the ‘start-up nation’ and at the forefront of industrial science. Meetings can be arranged with fledgling entrepreneurs, or those already on the road to success, to gain a personal insight into the ‘Silicon Valley of Israel’.

Lifestyle & Nightlife: With exclusive access to private events on the shores of the Dead Sea, the lowest point on earth, or the acclaimed Israeli ‘cave parties’, guests of The Ritz-Carlton, Herzliya, are able to experience nightlife with the social set of the city. For those slightly less adventurous, private cocktail making tutorials can be arranged with one of  Tel Aviv’s celebrity mixologists, followed by an escorted door-opening tour of the city’s hippest bars.

Voluntary & Education: For those in search of a different kind of vacation, the concierge team can arrange charitable activities, where guests can assist those who are in need of help. Whether it’s teaching English as a foreign language or helping a child through the Make-a-Wish Foundation, this gives the opportunity to add a philanthropic element to the stay.